Meta promoting was essential to Trump’s 2020 marketing campaign. Through the 2020 election season, Trump relied on Meta’s promoting options to lift cash and talk with voters, spending greater than $89 million earlier than Election Day 2020, surpassing its roughly $56 million spend on Google Advertisements throughout this era.
Extra lately, Trump’s Joint Fundraising Committee Save America ran simply over 100 advertisements on considered one of its many pages, Trump Updates, that price a minimum of $14,200 between October 27, 2022 and January 24, 2023, which which is surpassed by the over $975,300. The PAC spent on practically 370 Google advertisements for a similar time-frame and the hundreds of thousands the Trump marketing campaign spent on meta advertisements in 2020.
Current Meta advertisements from Trump’s PAC require the viewer to fill out surveys answering prompts reminiscent of “Will you vote for President Trump a 3rd time?” “On a scale of 1 to five, how excited are you about Trump’s BIG announcement?” or “Are you extremely MAGA?” A number of of the advertisements additionally make grandiose claims about Trump, reminiscent of claiming that he was “the best president of all time — there is not any arguing with that.” These advertisements don’t seem to incorporate direct solicitations or hyperlinks to pages soliciting donations — as lots of Trump’s 2020 advertisements did. (After customers comply with the hyperlink in latest advertisements to finish surveys, nevertheless, they’re then ask for a donation on the following web page.)